It was front page news in the Hindustan Times on Monday. A story headlined, "Clergy refutes evidence," made it to p. 20. Clergy? Please, any archeologist worth his salt says that this is a load of bull.
But, if you're interested in the real deal, do check this story from Mercator.
Oh, and I've no doubt that the movie, when it comes out, will make big bucks. DVC ended up being the largest selling DVD in 2006, or something like that. People like to think that Christianity is wrong. And, quite clearly, this kind of stuff sells.