Saturday, June 03, 2006

Argh! Why is it so difficult to open?

Ever wondered why they design the package on your brand new electronic gizmo like it were Fort Knox? Well here's a clue, from the folks at Wired. Wired News: Tales From Packaging Hell
The bottom line is the bottom line. Retailers demand the hard-to-open packaging to avoid "shrinkage," or shoplifting, a problem that cost U.S. stores more than $10 billion a year or $25 million a day, according to statistics from the National Association for Shoplifting Prevention. They also want the item to be visible to customers and capable of withstanding the rigors of long-distance shipping from manufacturing plants in Asia.

I recall this one time, when the brother was visiting SC. We'd picked up a USB flash drive from Wal-Mart and I think we spent over 30 minutes sawing the packaging open with car keys in his hotel room. No scissors or knives at hand.


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